Brand Story

A DESIRE FOR A NEW KIND OF READY TO WEAR – MODERN, ARTISTIC, COLORFUL– LIES AT THE HEART OF ZENA PRESLEY.

THE DUBAI-BASED LABEL WAS ESTABLISHED BY ZENA PRESLEY, A GIRL WITH AN IMMENSE LOVE FOR ART. FRUSTRATED BY THE FORMALITY AND LACK OF ARTISTIC TOUCH IN MOST WOMENSWEAR, SHE DECIDED TO LAUNCH ZENA PRESLEY IN 2015. THE BRAND REFLECTS HER LONGING FOR A MORE COLORFUL APPROACH, FOR SOMETHING CREATIVE BUT ALSO EFFORTLESS, FASHION-FORWARD YET TIMELESS, VERSATILE ENOUGH THAT IT CAN BE STYLED DIFFERENTLY AND WORN REPEATEDLY.

THIS IS CONTEMPORARY WEAR AS THE MODERN WOMAN WOULD WANT IT.


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