Zena Presley is a Syrian born designer who currently resides in Dubai. Zena's affection for the acceptance of diversity within culture is paramount throughout her ready to wear womenswear collection. Through collaborating with international artists whom commission patterns and prints, her signature style has been established. The Zena Presley customer is someone who has a passion for the beauty and cultural underlings of art, someone whom loves to take risks and stand out and uses fashion and clothing to express their individuality.
In Zena's world, art and fashion are one and the same, her love for prints is apparent in every collection where she takes us on a journey from her inspiration, to how that translates into prints and is combined effortlessly with the aesthetics. Each season has a different art inspiration behind it and different artists featured in the collection. One of the main ideas behind the brand is to make art accessible to more people, and to make wearable art, where each piece is valuable and carries a story behind it. Zena is inspired by travel, different cultures, and everything around her that can be translated to art. Her line is a testament to how fashion, beyond aesthetics, can evolve into an expression of art and emotion.
The forthcoming AW17 collection has been inspired by Japanese culture, art and aesthetics, and features collaboration with a number of international artists bringing to life the beauty of the Japanese culture.
SS17; Inspired by her fascination with birds and the messages and symbols that they carry, Zena Presley’s fourth collection demonstrates how she drew inspiration from birds’ beauty and movement.